Supplement & eCommerce growth partnerships
We scale brands
to exit.
You keep every dollar of profit your business makes today — forever. We take nothing upfront and split only the profit we add on top of it. If we don't grow you, we don't earn.
- $0 upfront, ever
- We keep none of your current profit
- We'll fund ad spend if you need it
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[ 01 / THE MODEL ]
You have
nothing to lose.
Most operators have been burned by a retainer that got paid whether or not anything moved. This is the opposite arrangement, and the maths takes ten seconds.
Say you're making $10,000/month in profit before we start.
That's your baseline. You keep it, forever.$10,000
We scale you. Now the business makes:$20,000
Profit created on top of your baseline$10,000
We split only that, 50/50$5,000 each
You now keep$15,000
We take $5,000 — all of it out of money that didn't exist before we started. Your original $10,000 is never touched. No retainer, no setup fee, and nothing to pay if we fail to grow you.
- 01
Apply
Sixty seconds. Revenue, category, and where you think the constraint is.
- 02
Qualifying call
We audit the account, offer and margin structure live, and tell you honestly whether we can move it. We often say no.
- 03
We meet in person
No partner is confirmed over Zoom. We fly out, or you come to us. We work one-on-one, so personality matters as much as the numbers.
- 04
Baseline and build
Your baseline is documented and agreed in writing. Everything after that is measured against that line.
[ THE GUARANTEE ]
We guarantee scale above your baseline. If we don't create profit on top of what you're already making, there's nothing for us to take a share of — and nothing for you to pay. Your downside is capped at zero by design.
Case Studies& client wins
Apply now
[ ACROSS EVERY PARTNERSHIP ]
Seven partners.
Seven scaled.
100%Partnership success rate
4.1×Average revenue multiple
$1.7M+Monthly revenue added
3–8Months to result
$0Charged upfront
The success rate holds because we're ruthless about who we take on — down to whether we actually get along with the founder. We work with you one-on-one. This isn't just business to us.
[ 02 / WHAT YOU GET ]
Everything a brand
needs to scale.
You stop paying for tools, chasing vendors and hiring blind. If it's on this list and you need it, you have it — usually the same week.
Every AI tool, on request
Any AI software, model or feature you need, whatever it costs. You never have to decide whether a subscription is worth it. Most of the time we already have it.
Creators & UGC at volume
Direct access to both large influencers and micro-creators. UGC, whitelisting, testimonials, demos and raw footage for edits — as much as the testing plan needs.
Third-party payment processing
We can get processing for any brand, including categories where most providers say no. High-risk, supplements, subscriptions.
Cash flow for ad spend
If scaling outruns your bank account, we'll split the ad spend with you. Growth shouldn't stall because working capital is tied up in inventory.
Lawyers, CPAs & fulfilment
Vetted legal, accounting and fulfilment partners already in place. You don't go shopping for them halfway through a scale.
Better COGS
Our supplier relationships get you manufacturing costs most brands your size can't negotiate alone. Margin created before a single ad runs.
We grow your team
As the business scales we hire into it with you — media buyers, editors, ops. You end up with a company, not a dependency.
Built toward an exit
Documented operations, clean economics, and a brand that doesn't depend on any one person. A store gets flipped. A company gets acquired. We build the second one.
[ 03 / WHO IT'S FOR ]
Seven problems.
One actual cause.
These look like seven different situations. Operationally they're seven versions of the same moment: your product has outgrown your growth infrastructure.
01
You're profitable, but raising spend destroys your CPA.
02
One product took off faster than expected and you don't know what comes next.
03
You have ten products and don't know which deserves the next $50k.
04
Customer acquisition simply costs more than the economics support.
05
The ads that built the business have stopped working.
06
You've been waiting until everything is "ready" before scaling.
07
The company has grown to the point where you're the thing slowing it down.
[ 04 / THE PROCESS ]
What happens
after we partner.
We don't open Ads Manager and start changing settings. Scaling the wrong thing faster doesn't solve anything.
01
Establish the baseline
Revenue, gross and contribution margin, CAC, AOV, conversion, repeat behaviour — and your existing profit. Documented before we touch anything.
02
Deep research
Product, category, competitors, reviews, Reddit, TikTok, Amazon, market sophistication and awareness. Why someone should buy, not just who to target.
03
Mine customer language
The exact words customers use about who they are, what they've tried, what they don't believe, and what they're scared of wasting money on again. We find it, we don't invent it.
04
Diagnose the constraint
Creative, CPA, offer, AOV, conversion, retention, positioning, landing pages, payment infrastructure or prioritisation. Only one of them is the real bottleneck.
05
Build the offer
Before buying more traffic we make sure the economics deserve it. Bundles, subscription, anchoring, guarantees, and an obvious best choice.
06
Build the creative matrix
Avatar × awareness × problem × angle × mechanism × hook × format. Controlled experiments, so advertising generates knowledge instead of content.
07
Produce
UGC, micro and macro creators, statics, short-form, demos, testimonials, advertorials, dedicated landing experiences. The tool follows the strategy.
08
Match click to page
If the ad makes one argument and the site starts another, you've paid for a click you'll never convert. Every page is the next sentence of the ad.
09
Preflight
Who is this for, is there one clear angle, is the language concrete, could a competitor swap their logo in, are the claims supportable. If it fails, it doesn't get budget.
10
Let the market answer
Where did Meta allocate spend, which angle earned qualified clicks, where did conversion fall. A losing ad isn't wasted money. An experiment that teaches nothing is.
11
Ladder the winners
Winning hook → more hooks. Winning angle → adjacent angles. Winning avatar → adjacent avatar. One piece of evidence becomes dozens of profitable tests.
12
Increase capital
Only now is scaling the easy part. Creative works, economics work, conversion works. We put capital behind the system, then run the cycle again.
[ 05 / SELECTIVITY ]
We turn down
most brands.
Our model only works when both sides win from the same outcome. If we don't have conviction in the opportunity we don't take the partnership — because there's no retainer to fall back on.
Apply if
- You're doing $10k/month or more, consistently
- You have a real product people already want
- You care about contribution margin, not screenshots of platform ROAS
- You can support a consistent creative cadence
- You're willing to meet us in person
Don't apply if
- You're pre-launch or under $10k/month
- You want someone to hand a budget to and disappear
- You're looking for a course or a coaching program
- You won't share real numbers during diagnosis
[ IF YOU'RE UNDER $100K/MONTH ]
We're significantly more selective below $100k, because taking a smaller brand means making a much stronger internal bet. The bar is simple: we have to be fully convinced we can get you to six figures a month within one to two months. If we're not certain, we say no. That isn't a filter to get past — it's the reason the record holds.
EST. 2024Built by operators
[ 06 / THE FOUNDERS ]
Two operators.
Six years running.
Henrick runs paid acquisition. Sanjeev runs AI and creative. We've worked together for six years and scaled every brand we've partnered on.
There's no account manager between you and the person solving the problem, because there are only two of us and we take a small number of partners at a time. We choose them down to the personality, because we'll be inside each other's businesses for a long time.
Sanjeev NachiappanCo-founder · AI & Creative
Henrick WoldCo-founder · Paid Acquisition
Applications are reviewed by both founders
You keep what you built.
We build what's next.
Tell us where the business stands, what's constraining growth, and where you want to take it. Sixty seconds, no cost, and we reply either way.
Apply to Scale Verticals